This recent story on Wired caught my attention
It’s about a new company called Joost that has plans to reinvent the television market as we know it today.
Essentially, the designers of Kazaa and Skype are applying a lot of the concepts that they have learned with those ventures to the Television marketing where they could announce any kind of product no matter what. Encrypted 10 second video clips, will be streamed from peers and assembled back into a full program. Their design also adds a lot of modern social networking concepts, like inviting others to view your show, and applying tags to clips.
Television will be huge for marketing but expensive.
It will be interesting to follow how this technology develops.